Why should your business use twitter?

Twitter is an important social media tool for your business. Twitter allows you to monitor your industry in real time; it gives you a direct point of contact with your customers, allowing you to share relevant information with a wider audience.

Monitor your industry

An app such as TweetDeck makes it possible for you to monitor words and phrases relevant to your industry. For example, we monitor ‘Sipcentric’, ‘Internet phone service’ and ‘business VoIP’. This means we are always be up to date with the latest thoughts and views, and it allows us to have our say and be involved. The ability to see what your customers and competitors are discussing can be invaluable. Another of the many advantages of twitter is the ability to share important company or industry news instantly with your followers.

Trending and #hashtags

Trending topics show a list of words or phrases that are being repetitively used. This can often be seen when there are large news stories or a high volume of people are discussing a TV show. For example, when ‘The Apprentice’ is on TV a large amount of people could be tweeting about it, causing it to become a trending topic. You can see what topics are trending at any time by pressing the Discover button.

Hash tags are a common way for people to create trending topics and start threads about one keyword or phrase. Advertisers use keywords in marketing material to promote TV shows, events and people. They encourage you to add tags to your tweets. For example adding #LGArena to your tweet would show up alongside other tweets using the same hash tag; this is a great tool for people promoting a live event, and it allows users to join in a much larger discussion with other people talking about the same topic.

Interacting with customers

Like Sipcentric, many companies realise customer service is the most important aspect of a successful business. Twitter provides a brilliant resource for your customers to ask questions and provide valuable feedback about your business and product. Creating this presence, and ensuring you deal with all your messages, provides a direct route for your customers to make contact.

It is always wise to be cautious when tweeting for your business. We would advise against expressing strong opinions on matters that aren’t directly related to your business. Not all of your customers will share your views and this can alienate them. You should establish some rules and plan a strategy. Using twitter helps to build your company’s online identity, so be sure that whatever you tweet accurately represents your brand. If you do want to get involved in heated debates then it’s best to have a separate account for personal use.

Share information about your company

Twitter is very useful for sharing information about your company, you can link to company blogs, offers, images and videos that will attract followers and increase website traffic. This can help to raise awareness of your products and services.

We love getting to know you better and hearing about your business, so why not follow us @sipcentric.